About Us

Beauty by Yakas mission is to uplift, empower, validate, and ultimately build self-esteem in women around the world through high-quality products that encourage both inner and outer beauty and spiritual enlightenment while also providing opportunities for personal growth and financial reward.

Every day, hundreds of women experience the excitement of joining a family of like-minded women who inspire them to reach their true potential and achieve the things they’ve always dreamed of in a supportive, safe family environment. From day one of registration, a brand-new Emily Yakas Presenter joins the family and is able to immediately start selling the products through her very own, simple, yet feature-rich, e-commerce store. She gets instant access to the Emily Yakas Virtual Party System™, her Emily Yakas Back Office, and to a wealth of easy-to-reference training material.

We are the first direct sales company to market and sell almost exclusively through the use of social media. Our pioneered Emily Yakas Virtual Parties bridge the huge world of social media and the traditional home party business model. A Emily Yakas Virtual Party has no limits to your reach or who you can invite. This makes it so the traditional home party is not even necessary unless you choose to do it. We provide the innovative and interactive tools and invite you to tap into your own resources and connections that you already have. Hosting a Wendy L. Hendricks Party is as easy as sharing a link!

Beauty by Yakas’s cosmetics development processes utilize scientific research to ensure that our products contain high quality ingredients that enrich and nourish the skin. The result is a beautifully efficacious product that is safely compatible with virtually every skin type. Younique begins by looking to Mother Nature for the inspiration behind our cosmetics. Our in-house scientific team then formulates a product that honors that inspiration while delivering cutting-edge cosmetics. Our goal is to provide healthy, clean, and pure cosmetics.

Without science, we’d still be using pigmented dirt and crushed berries on our faces as ‘makeup.’- Emily Yakas